Job Description

POSITION SUMMARY 

We’re looking for a hands-on, data-driven Director of Marketing who thrives at the crossroads of strategic leadership, performance marketing, and team building. This role is critical to rebuilding and optimizing Nurp’s entire marketing engine from paid media and SEO to lifecycle email marketing and brand strategy. If you love transforming underperforming teams and campaigns into a finely tuned, high-impact growth machine and being recognized for it you’ll love this role.

Our marketing team is at an exciting stage of growth and transformation. This role offers the chance to shape, align, and optimize a dynamic marketing operation into a high-performing direct response engine—focused on attracting high-net-worth leads for our algorithmic trading software while maintaining a polished, white-glove brand experience. You won’t inherit a finished system; you’ll be instrumental in building and elevating it from the ground up.

You’ll lead a diverse marketing team, including media buyer, content creators, SEO specialists, and an email manager, ensuring everyone moves in lockstep toward common goals.  The ideal candidate has a proven track record of building and executing high-impact direct-to-consumer and direct response marketing strategies in the SaaS space, consistently driving measurable results.

You’ll be deeply analytical, constantly optimizing conversion rates across all channels, from paid and organic search to website funnels, landing pages, and lifecycle campaigns. You’ll get involved in the trenches when needed, problem-solving, and covering gaps to keep performance high.

This role comes with significant earning potential through performance-based incentives directly tied to the success of your strategies and team results.

If you’re motivated by driving measurable business outcomes, comfortable making strategic decisions, and thrive presenting clear, actionable insights to leadership and you want to earn a significant income tied directly to your ability to deliver strong, consistent results this is your chance to make a meaningful impact in a fast-paced fintech environment. 

ABOUT THE COMPANY 

Nurp builds smart trading algorithms that help people trade more effectively across multiple markets, including currencies, gold, and more. We’re reshaping the way people invest by using powerful, data-driven technology instead of outdated methods. At Nurp, we’re focused on growth, both in the markets we serve and in the people we hire. This is a place for driven, results-oriented individuals who want to take ownership, learn quickly, and make an impact. You’ll work alongside a talented team, contribute to meaningful projects, and help shape the future of algorithmic trading. We move fast and wear many hats, creating constant opportunities for personal and professional growth.

PERFORMANCE OBJECTIVES 

• Marketing Team Leadership & Strategic Planning: Oversee and coordinate all marketing sub-departments (Paid Media, Organic, Creative, Content, Web Design, Affiliate, Life Cycle, and SEO), ensuring alignment with company goals. Develop and execute a cohesive strategy that maximizes performance and drives growth across all channels.
• Lead Generation & Campaign Performance : Oversee and optimize paid media campaigns to achieve return on ad spend (ROAS) targets, Cost Per Acquisition target, MQL and SQL targets.
• Revenue Growth : Develop data-driven marketing strategies to increase revenue, working closely with the sales team to optimize conversion rates.
• Team Leadership & Development : Build, lead, and mentor a high-performing marketing team, ensuring alignment with the company’s growth objectives, setting clear KPIs, designing and executing of development plans, performing evaluations, team accountability, and fostering a performance-driven culture.
• Data & Analytics : Utilize advanced analytics tools to ensure data integrity, track and optimize the marketing department's overall performance, and report key KPIs such as, but not limited to, CAC, LTV, ROAS, ROC, and lead-to-sale conversion rate
• Budget Management : Efficiently allocate and monitor the marketing budget across digital channels to maximize ROI, making adjustments as needed for optimal performance.
• Product-Market Fit & Positioning : Collaborate with product and sales teams to refine market positioning and identify opportunities for product expansion based on competitor analysis and market research.
• Brand Awareness & Growth : Ensure brand awareness is integrated across all marketing efforts, driving visibility and engagement while maintaining a consistent brand voice.
• Cross-Functional Collaboration : Ensure seamless execution of go-to-market strategies by working closely with product, sales, and customer success teams to align on key initiatives and product launches.
• Perform other related duties as necessary or assigned 

KEY COMPETENCIES 

The requirements listed below are representative of the knowledge, skill, and/or ability required to be successful in this role but are not necessarily all-inclusive.

• Leadership and Team Management : Proven ability to lead, mentor, and inspire a diverse marketing team to drive results and achieve departmental goals.
• Team Selection and Relationship Building : Proven success in selecting and evaluating team members while fostering strong relationships to build a cohesive and effective team.
• Strategic Vision : Strong aptitude for developing and executing comprehensive marketing strategies that align with company objectives and drive sales-qualified lead generation.
• Performance Optimization : Expertise in analyzing marketing metrics and optimizing campaigns to maximize effectiveness and ROI, ensuring alignment with growth objectives.
• Creative Direction : Skilled in articulating and overseeing a compelling creative vision for marketing content that resonates with target audiences and enhances brand presence.
• Market Insight : Deep understanding of industry trends and competitive landscape to inform strategic decisions and maintain a competitive edge.
• Innovation and Adaptability : Demonstrated capacity to innovate and adapt strategies in response to evolving market conditions and emerging opportunities.
• Organizational and Administrative Excellence : Exceptional skills in organization and administrative tasks, ensuring accountability and efficiency in all aspects of the role.
• Positive Attitude in Team Environments : Demonstrated ability to maintain a positive attitude and effectively manage competing priorities within a collaborative team setting.
• Cross-Department Collaboration: Proven ability to work effectively and positively with colleagues across all departments, with an emphasis on building strong, respectful relationships. A collaborative spirit and great rapport with coworkers isn’t just a nice-to-have—it’s imperative for aligning marketing efforts with company-wide goals and driving unified success.
• Effective Communication : Strong written and verbal communication skills, enabling clear and impactful interactions with team members, stakeholders, and external partners.

EDUCATION:

• Bachelor's degree in Marketing, Business Administration, Finance, or a related field. (Required)
• Master’s degree in Marketing, Business Administration, or a related field is highly desirable. (Preferred)

EXPERIENCE:

• Minimum 7-10 years of progressive experience in marketing roles, with at least 3-5 years in a senior leadership position. (Required)
• Proficiency in using HubSpot CRM marketing hub (Required)
• Proven track record in developing and executing comprehensive marketing strategies, particularly in the financial services or technology sectors, with a 3X ROAS or higher. (Required)
• Extensive experience managing and leading diverse marketing teams across various sub-departments such as Paid Media, Organic, Creative, Content, Web Design, Affiliate, and SEO teams. (Required)
• Demonstrated success in driving lead generation and sales-qualified leads through various marketing channels to a sales team (Required)
• Strong background in brand management and executing innovative marketing campaigns that surpass industry benchmarks (Required)
• Experience in lifting a brand's trust and reputation perception (Required)
• Experience marketing a D to C high-ticket product to a sophisticated customer profile (Required)

BENEFITS

• Competitive quarterly bonus and annual bonus structure
• Fully Remote Position
• Health insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• Accident insurance
• Hospital insurance
• Paid Time Off
• Paid Holidays
• Access to our product and services at significant discounts and, in some instances, free

COMMITMENT TO DIVERSITY

As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, Nurp LLC recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability, and actively foster inclusion in all forms both within our company and across interactions with clients, candidates, and partners.

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